AMF AIMS TO LEVERAGE MJ DEAL BY NAMING NEW CENTER AFTER AIR
AMF Bowling has announced plans to build "an elaborate
bowling center" in Chicago, according to Fred Mitchell of
the CHICAGO TRIBUNE. AMF President Doug Stanard "hinted the
yet-unnamed new facility will be called the Michael Jordan
Lanes." Jordan became an AMF spokesperson in October after
AMF acquired Michael Jordan Golf (CHICAGO TRIBUNE, 1/28).
PIN NEWS: Strike Ten named Budweiser and Bud Light the
Official Beers of Bowling. The multi-year deal includes a
new consumer promo, "Budweiser/Bud Light Bowling Night,"
which will offer POS materials and various promo concepts
through '98. Strike Ten also signed with Party Express, a
division of Hallmark, to enhance the in-center birthday
party experience. Party Express will offer six themed
packages, sold by bowling center proprietors, including
invitations, cups, plates, napkins and hats (Strike Ten).