GATORADE RENEWS NBA PARTNERSHIP; MATTEL DEAL OFFICIAL
The NBA and Gatorade announced an all-encompassing
partnership renewal that adds Gatorade support to its
existing sponsorship agreement. The new pact, which runs
through 2002, gains Gatorade participatory rights to the NBA
Jam Van and NBA 2ball. Gatorade will also be the title
sponsor of Virtual GM, the NBA's on-line fantasy game. In
Canada, Gatorade will sponsor Future Hoops, supporting
basketball programs across Canada, and Canada Hoop-it-Up.
Gatorade will also advertise on NBA telecasts and will
sponsor the Gatorade Court of Dreams and "Jam With a Legend"
at the NBA Jam Session during NBA All-Star weekend (NBA).
DEAL: Mattel has been officially granted the licenses
for the exclusive rights to produce basketball-themed toys
bearing the marks of the NBA, WNBA and USA Basketball (NBA).