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Volume 24 No. 156

Events Attractions

          The NFL has entered a "more than" $100M joint venture
     with FL-based real-estate firm St. Joe Corp to develop a
     "chain of interactive entertainment centers" that would
     include "technology-based games," restaurants and retail
     stores, according to Fatsis & Carrns of the WALL STREET
     JOURNAL.  The project, a "spinoff" of the NFL Experience, is
     "[t]entatively dubbed" NFLX.  NFL officials estimate that it
     would cost "more than" $100M to develop the first of a
     planned seven to nine such centers, which is scheduled to
     open in New York City in "late" '99.  The league has
     targeted other U.S. cities, including Boston and L.A., with
     plans to expand to "key" int'l markets with interest in the
     NFL including Tokyo, London, Frankfurt and Barcelona.  Plans
     call for 35,000 square-foot facilities to look like NFL
     stadiums, housing virtual reality activities.  NFL execs
     project the centers "could generate up to" $170M a year and
     "be another significant revenue source for a league awash in
     money" (WALL STREET JOURNAL, 1/23).