TURNER LOOKING FOR NEW AD DEALS TO ACCOMPANY NBA TV DEAL

          Turner Broadcasting, "seeking new four-year NBA ad
     deals that would extend through the 2000-01 seasons, has
     begun talks with automakers and athletic shoe companies,"
     according to Langdon Brockinton of MEDIAWEEK.  Under the
     network's existing NBA TV contract, which expires after the
     current season, Nike, Fila and Reebok share national
     commercial time allocated to the sneaker category.  In the
     automotive category, Chrysler, GM, Lexus, Isuzu, Hyundai and
     Ford are current national advertisers (MEDIAWEEK, 1/12).
          ADIDAS DEAL: Brockinton also reports that adidas has
     reached an agreement with NBC to advertise on its NBA
     coverage from the '98-99 through the 2001-02 seasons.  The
     deal gives adidas two 30-second spots per telecast.  Terms
     were not disclosed, but sources estimated the price tag at
     "about" $90M.  The company will advertise on NBC's NBA
     telecasts for the first time (MEDIAWEEK, 1/12 issue).