BRANDWEEK NOTES: MBNA is the first sponsor signed up
for Vyvx's ChoiceSeat system at Super Bowl XXXII, according
to BRANDWEEK's Terry Lefton. MBNA will use ChoiceSeat to
allow direct ordering of its NFL Visa card. ChoiceSeat ad
packages are being offered "for up to" $75,000 for a
guarantee of 30 minutes of onscreen banner exposure, plus a
link to a sponsor's Web site....adidas will supply NFL on-
field and sideline apparel to the Bucs beginning next
season, replacing Wilson and Logo Athletic. Starter adds
the Redskins for sidelines and uniforms, while Champion
picks up the Bengals. The Redskins and Bengals had Wilson
designations, but Wilson "won't be on NFL fields next season
other than as the official football" (BRANDWEEK, 1/12).
COLLECTIBLES: HBO's Jim Lampley examined fraud within
the $750M sports memorabilia industry on "Real Sports."
Lampley spoke with former Reds/Twins batboy Randall
Marshall, who said he used to forge players' signatures on
merchandise. Marshall: "They asked me many times, personnel
did, in the clubhouse, to sign various autographs on
baseballs or photographs" ("Real Sports," HBO, 1/12).
