SPORT-HALEY INKS ZOELLER TO FIRST DEAL SINCE WOODS INCIDENT
CO-based Sport-Haley signed golfer Fuzzy Zoeller to a
one-year contract to endorse its clothes, according to the
DETROIT NEWS. It marks Zoeller's first sponsorship "since
he was dropped" by Kmart last year after remarks he made
about Tiger Woods at The Masters. Analysts say the deal "is
a positive step" for Sport-Haley. John G. Kinnard & Co.
analyst Tom Emmel, who has a "strong buy" on Sport-Haley:
"He's a well-recognized name, and that's all that matters."
Sport-Haley CEO Robert Tomlinson said Zoeller "will be the
centerpiece" of the company's advertising: "We definitely
think he's on the rebound." Zoeller joins golfer Neil
Lancaster and the LPGA's Terry-Jo Myers and Donna Andrews as
Sports-Haley endorsers (DETROIT NEWS, 1/10).