PLAYERS INK: Despite the loss yesterday, Steelers QB
Kordell Stewart "is the NFL's hottest property," as
Stewart's jerseys are "the top-selling piece of player
merchandise" in the NFL this season. NFL Manager of
Corporate Communications Brian McCarthy: "Kordell is number
one nationally" (PITTSBURGH POST-GAZETTE, 1/9)....Brett
Favre has designed a range of neckwear for Stonehenge Ltd.
to benefit the cancer-fighting V Foundation, named for the
late Jimmy Valvano. Favre joins Jerry Rice, Troy Aikman and
Joe Theismann in the fund-raising effort (N.Y. POST, 1/11).
NOTES: Coca-Cola "has quietly" asked Wieden & Kennedy
to create advertising for Diet Coke. W&K is creating
Olympic-themed spots for Coke (USA TODAY, 1/12)....FleetBank
Dir of Corporate Communications Jim Mahoney, asked if Mo
Vaughn's DUI charges on Friday morning "could negatively
affect Vaughn's role" as a company spokesperson: "I think
I'd just as soon as pass on that one" (BOSTON GLOBE, 1/10).