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Volume 24 No. 155

Sports Media

          The NFL, NBC Sports and IBM will jointly produce the     official Super Bowl XXXII Web Site at www.superbowl.com.      The site will launch December 20 and culminate with a live     cybercast of the game on January 25.  Superbowl.com will     include: a virtual tour of cities hosting playoff games;     audio and video coverage of all Super Bowl events; Jay Leno     characters; a Super Bowl sweepstakes; a Super Bowl store;     chats with NFL players and coaches; party guide/recipes;     polls; trivia contests; and animated playbooks (NBC).  The     project will include an on-air and online cross-promotional     campaign by NBC and the NFL (AD AGE DAILY, 12/19).

          In his year-in-review column, NEWSDAY's Steve Zipay
     calls NBC and Turner's NBA TV contract the "Riskiest Deal"
     of the year, citing the NBA's "uncertain future with the
     retirement of one-man ratings machine Michael Jordan and a
     potential lockout or strike over a new [CBA]" (NEWSDAY,
     12/19)....NBC renewed the French Open for two years, plus an
     option (Rudy Martzke, USA TODAY, 12/19).

          The following lists ratings from last weekend's network     events.  All times are EST.  CBS' basketball coverage     included: CLEM-ILL and CSU-AZ.  CBS' "Olympic Winterfest"     was the Ladies Professional Figure Skating Championships.      The numbers are gathered from the networks (THE DAILY).
EVENT
DATE
NET
TIME
RAT/SHR
PGA Tour: Diners Club Matches
12/13
ABC
4:00-6:00pm
1.7/4
World Team Skating Championships
12/13
CBS
1:00-2:00pm
1.8/6
NCAA Basketball: regional
12/13
CBS
2:00-4:00pm
1.5/4
NCAA Basketball: Duke-Michigan
12/13
CBS
4:00-6:00pm
2.2/6
"Fox NFL Special"
12/13
FOX
noon-12:30pm
3.3/10
"NFL on Fox": Redskins-Giants
12/13
FOX
12:30-4:00pm
8.4/25
NFL on NBC pregame
12/13
NBC
3:30-4:00pm
4.7/13
"NFL on NBC": Steelers-Patriots
12/13
NBC
4:00-7:00pm
12.0/29
PGA Tour: Diners Club Matches
12/14
ABC
3:00-6:00pm
1.6/4
Jeep Eagle Downhill Skiing
12/14
CBS
3:00-4:00pm
1.3/3
"Olympic Winterfest"
12/14
CBS
4:00-6:00pm
3.7/8
"Fox NFL Sunday"
12/14
FOX
12:00-1:00pm
4.5/13
"NFL on Fox" Game One
12/14
FOX
1:00-4:00pm
11.0/28
"NFL on Fox" Game Two
12/14
FOX
4:00-7:00pm
11.7/24
"NFL on NBC" pregame
12/14
NBC
12:00-1:00pm
3.7/10
"NFL on NBC" (regional)
12/14
NBC
1:00-7:00pm
9.0/19

          The following is a list of the top ten most watched     cable channels of the year.  Figures are based on average     primetime audiences (N.Y. DAILY NEWS, 12/19).
CHANNEL
AVG. AUD
CHANNEL
AVG. AUD
1) TNT
1,606,000
6) Lifetime
1,041,000
2) USA Network
1,425,000
7) A&E
923,000
3) Nickelodeon
1,331,000
8) Discovery
839,000
4) TBS
1,304,000
9) Family Ch.
741,000
5) ESPN
1,089,000
10) CNN
632,000

          NC-based Total Sports "might be about to break into the
     big leagues," as the online sports information service has
     "attracted" $4M in private investment, signed up "several
     big-name clients," and is "making plans" to go public,
     according to Chris O'Brien of the Raleigh NEWS & OBSERVER. 
     Total Sports Founder Frank Daniels projects that revenues
     will grow from $1.5M in '97 to $10M next year.  Total
     Sports, with 57 employees, has outgrown its parent, Koz,
     which has only 20.  Daniels also wants to take the company
     public in '99 (Raleigh NEWS & OBSERVER, 12/19).