Menu
Sports Industrialists

SNOWBOARD KING JAKE BURTON FEATURED IN BOSTON GLOBE

          Burton Snowboards Founder & President JAKE BURTON is
     profiled by Tony Chamberlain in the BOSTON GLOBE.  Burton,
     "whose very name is synonymous with snowboarding, does not
     even claim to be a visionary.  Or creator.  Or inventor. 
     Or, for that matter, revolutionary."  Chamberlain: "Yet it
     is hard to imagine that snowboarding would ever have
     happened without Burton, who, despite his simple tastes, is
     president of the largest pure snowboard manufacturer in the
     world."  In its first year, Burton said the company sold 300
     snowboards and then "went up 100 percent" for "about" ten
     years.  Now, sales are going up "around" 25% a year. 
     Burton: "Eventually, boarding will be bigger than skiing." 
     Burton, on the sport being recognized by the Olympics, and
     the Int'l Ski Federation's involvement: "Snowboarding isn't
     skiing and it isn't a team sport.  Accepting and recognizing
     individualism is what the sport is built on.  The concept of
     an American snowboard team traveling around the world, year
     in, year out, all dressed up in red-white-and-blue uniforms,
     is enough to make me gag" (BOSTON GLOBE, 12/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/18/Sports-Industrialists/SNOWBOARD-KING-JAKE-BURTON-FEATURED-IN-BOSTON-GLOBE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/12/18/Sports-Industrialists/SNOWBOARD-KING-JAKE-BURTON-FEATURED-IN-BOSTON-GLOBE.aspx

CLOSE