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SNOWBOARDING MANUFACTURERS CONTINUE TO SEE CONSOLIDATION

          The snowboard manufacturing industry "is going through a
     shrinkage," as the number of snowboard brands has declined
     from 239 in '96 to 175 today despite an increase in
     participants and interest, according to Penny Parker of the
     DENVER POST.  Parker: "[I]ndustry observers said they
     consider the consolidation a natural response to over-
     saturation. ... What happened?  Like in other industries
     before snowboarding, the small companies were either
     swallowed by the bigger players or simply folded."  Tim
     Wrisley, Dir of Sales & Marketing for publisher TransWorld
     Media: "Snowboard companies have a great image but many of
     the smaller ones had a business structure that was so
     primitive, they couldn't survive" (DENVER POST, 12/4).
          WILL OLYMPICS LIGHT A FLAME? In DC, Amy Shipley examines
     the popularity of snowboarding and its initial foray as an 
     Olympic sport in Nagano.  InterZine Productions' SOL/
     Snowboarding Online Editor Lee Crane said that statistics
     show that snowboarding "appeals to a young, largely male
     audience that also enjoys mountain biking."  An online poll
     of 16,000 snowboarders showed 83% are between 12- and 24-
     years-old, 90% are single and 48% also participate in
     mountain biking (WASHINGTON POST, 12/5). 

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