ESPN'S WINTER X GAMES SPONSORSHIP FALLS INTO THE GAP

          The GAP has signed on as the final associate sponsor of
     ESPN's second-annual Winter X Games from January 15-18 in
     Crested Butte, CO.  The GAP joins Salomon, the U.S. Marines,
     Visa, Speed Stick Ultimate and Starburst Fruit Twister at
     the associate sponsor level.  All six of last year's Winter
     X Games gold sponsors -- AT&T, Nike, Mountain Dew, Pringles,
     Taco Bell and Volkswagen -- had renewed for this year's
     event.  Sponsorship benefits include a complete package of
     ESPN, ESPN2, ESPN Radio and ESPN SportsZone and print
     exposure, along with on-site and hospitality opportunities. 
     A special 24-page "Guide to Winter X" will be in 550,000
     copies of the year-end double issue of Rolling Stone
     magazine and 160,000 copies of Snowboarder magazine (ESPN).