IT'S PRIMETIME FOR NASCAR'S PEPSI 400 ON CBS
CBS Sports will broadcast NASCAR's Winston Cup Pepsi
400 live from Daytona Int'l Speedway in primetime beginning
in '98. The '98 Pepsi 400, to air from 8:00-11:00pm ET on
July 4, marks the first time a network will broadcast an
auto race live in primetime (CBS Sports). CBS Sports
President Sean McManus: "The popularity of NASCAR racing has
really blown us out of the water in the television industry.
It gets bigger and better every year" (Juliet Macur, ORLANDO
SENTINEL, 11/20). McManus: "The only racing that would be
successful in prime-time on the network would be Winston
Cup. What goes in prime-time has a direct relationship
between ratings and ad sales. No other sport demonstrated
that like Winston Cup" (Milton Kent, Baltimore SUN, 11/20).