ADVERTISING: Chicago-based DiMeo Doroba has produced
two new 30-second spots for the Bulls with an ongoing theme
of the "Most Valuable Ticket in Town." As the Bulls
approach their 500th consecutive sellout, DiMeo Doroba
President/CEO Bernie DiMeo said the team will keep
advertising, further "enhancing the value of the ticket."
In Chicago, George Lazarus called the spots "funny, but we
like the spot showing a tough Chicago cop coaxing a
potential jumper from a rooftop with a pair of Bulls
tickets" (CHICAGO TRIBUNE, 11/19)....The spot for Wendy's,
featuring members of the Blackhawks, "gets pulled off the
air once the Olympics begin because you can't participate in
the Games and be in a commercial at the same time." Other
NHL players in the Wendy's campaign include Mike Richter,
John Vanbiesbrouck, Kevin Hatcher and Joel Otto. Ex-player
Cam Neely will be used in spots that run during the Olympic
Games (CHICAGO TRIBUNE, 11/19)....Evel Knievel will film a
spot for ESPN's Winter X Games. The 15- and 30-second spots
will air on ESPN's three nets (ROCKY MOUNTAIN NEWS, 11/19).
NOTES: Tommy Hilfiger U.S.A. signed an agreement with
the William Morris Agency to be represented for multimedia
projects in areas of films, music, TV, publishing and
electronic media (N.Y. TIMES, 11/19)....CA-based Hill &
Knowlton Sports Marketing will manage PR and marketing
communications for the '98 L.A. Marathon (Hill & Knowlton).
....CA-based SurroundVision Advanced Imaging will produce
limited-edition "I Was There" photo souvenirs to be sold at
the opening of the MCI Center (SurroundVision)....MasterCard
congratulated Ernie Els on his MasterCard PGA Grand Slam win
in a half-page ad in the Wall Street Journal (11/20).
