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The Back Of The Book

THE SPORTS BUSINESS DAILY TURNSTILE TRACKER

     TODAY:  1997 AFC Home Attendance Through Week 12      
'97 YEAR-TO-DATE
TEAM
HOME
DATES
AVG.
%
CAP
TIX
REVENUE
'96 AVG.
TIX REVENUE +/- FROM '96
SDG^
5
62,150
88%
$43
$13,436,830
60,894
+ $2,774,256
NYJ^
5
77,803
100%
$31
$12,090,586
77,733
+ $2,373,911
KCC^
5
79,310
100%
$38
$15,068,824
79,619
+ $2,329,784
NWE^
5
60,292
100%
$40
$11,922,743
60,292
+ $1,673,103
PIT^
7
59,600
100%
$36
$15,044,232
59,372
+ $772,459
CIN
4
56,157
93%
$35
$7,884,408
52,340
+ $535,942
BUF^
6
72,459
91%
$36
$15,468,618
78,904
+ $319,018
IND^
7
55,739
92%
$34
$13,429,755
59,106
+ $177,535
SEA<
5
55,405
83%
$33
$9,044,800
51,831
+ $150,601
DEN
6
75,612
99%
$35
$15,878,520
75,101
+ $107,240
JAX
6
73,000
100%
$37
$16,206,000
73,000
No Change
MIA^
5
70,761
94%
$34
$12,135,443
75,244
- $279,817
OAK
5
49,011
78%
$51
$12,524,863
50,834
- $465,663
BAL<
5
61,261
95%
$39
$12,028,676
63,894
- $1,248,455
TEN^
6
24,996
40%
$40
$6,052,910
37,786
- $1,147,558
NOTES: All attendance numbers, based on tickets sold, were acquired from the teams. (^) = higher average ticket price than '96; (<) = lower average ticket price than '96; "'96 AVG." = average attendance through the same number of games played in '96; "TIX" = average ticket price; "TIX REVENUE +/-" = approximate figure based on the increase/ decrease in revenue from ticket sales, compared to the same number of home dates in '96. TEAM NOTES: The Oilers are playing their first season in Tennessee in Memphis' Liberty Bowl, capacity 62,380. They played last season in the Astrodome, capacity 59,969. Capacity at the Chargers' Qualcomm Stadium was increased from 63,000 to 71,000. -30-

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