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Volume 25 No. 177
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          Jeff Gordon has signed a multiyear deal with the
     William Morris Agency for representation in all areas of
     entertainment, including personal endorsement, publishing
     and image-based marketing.  WMA's Raul Mateu will spearhead
     the team of agents working with Gordon.  Gordon's racing-
     related activities with regard to merchandising and
     licensing will continue to be handled by JG Motorsports,
     while Gordon's racing-related media duties will remain with
     NC-based Performance PR Plus (William Morris Agency).
          HOT WHEELS: NFLPA's Players Inc has entered into an
     integrated sponsorship and marketing partnership with Petty
     Enterprises, PE2, the Richard Petty Driving Experience, and
     related Petty and PE2 sponsors.  The Players Inc name and
     logo will appear as an associate sponsor on certain Petty
     cars and its Craftsman Truck.  Players Inc will also be a
     part of all Petty and PE2 business units including the Petty
     driving schools (Players Inc)....CART Licensed Products
     inked IA-based Ertl Co. to produce collectible die-cast
     metal replicas of PPG CART World Series cars (CART).