MAIL ORDERS: In the CHRISTIAN SCIENCE MONITOR, Jeffrey
Shaffer noted the prevalence of NFL mail-order catalogs such
as The Ultimate Football Shop and From the Sidelines: "These
up-and-coming mail-order companies want to knock the front-
line veterans flat on the turf. They offer a simple
solution to may wardrobe needs: Surrender to the glamour and
expertise of the [NFL]. ... Their strategy is to combine
style with team spirit" (CHRISTIAN SCIENCE MONITOR, 11/14).
NOTES: A TV spot for Nike's new Penny Hardaway shoe,
the Air Penny ($150), is scheduled to debut Thanksgiving Day
(USA TODAY, 11/17)....In Sunday's N.Y. TIMES, Alex Kuczynski
examined brand marketing in the 90's, which included Michael
Jordan's Cologne and Nike brand. Starbucks Senior VP Scott
Bedbury: "The most powerful brands have human qualities.
And this is why there is a buzz these days about people
being seen as brands" (N.Y. TIMES, 11/16).
DEALS: Volvo Trucks North America did "extensive
research" before deciding to run a 30-second spot during the
upcoming Super Bowl at a cost of $1.2M. Volvo Trucks NA
President Marc Gustafson: "The research we've done shows
that drivers love football, and this [is] the event they
appreciate the most" (Greensboro NEWS & RECORD, 11/16)....
The Blackhawks' Chris Chelios, Tony Amonte and Gary Suter
filmed a TV spot for Wendy's in N.Y. on Friday that will tie
in with the Winter Olympics (CHICAGO TRIBUNE, 11/15).
