MARKETPLACE ROUND-UP

          In light of WorldCom's bid for MCI, David Falk
     commented on Michael Jordan's WorldCom endorsement deal,
     that pays him both cash and stock: "I won't say we had a
     crystal ball and knew this was going to happen, but the
     stock has been the No. 1 stock in America over the last 10
     years.  It's appreciated, like, 1,000 percent.  We picked
     them in large part because of their entrepreneurial spirit"
     (CHICAGO SUN-TIMES, 11/12)....The Golden Spikes Award was
     presented last night at the Salute to Excellence Awards
     Program at the Waldorf Astoria in New York.  Both events
     were sponsored by USA Baseball, MLBPA, Street & Smith's and
     Chase Manhattan Bank (THE DAILY)....MD-based Head USA
     assigned advertising for its winter sports division to MD-
     based Siquis.  Billings were undisclosed (AD AGE, 11/12).