CO-based sports apparel company G Industries and its
CEO James Bullock are profiled by Donna Carter in the DENVER
POST. G Industries, which is the only company licensed to
sell apparel for three of the four new women's pro sports
leagues: the ABL, the Women's Pro Fastpitch and the National
Soccer Alliance, plans "to rival Nike and Reebok once
they're done evolving." G Industries also designs and
distributes Alexi Lalas' "Kick Hard" signature leisure
clothing line, and while Lalas "is a major part" of the
company's plans, "women are G Industries' target market."
The company's challenge "is to persuade retailers at major
department stores that women's sports apparel is worthy of
its own space in stores." Bullock: "There was a fringe
enthusiasm about women's sports before the Olympics, but now
it's becoming a mainstream operation and not a sideshow."
Bullock said that 50% of the privately held company's
projected sales of $12M in '98 are expected to come from
women's sports apparel lines. Bullock has moved offices
from Denver to Colorado Springs for company sales,
marketing, distribution and shipping (DENVER POST, 11/11).
