BLUE JACKETS APPAREL SET TO BUZZ INTO STORES ON TUESDAY
NHL Creative Dir David Haney said that he "is aware
that central Ohioans are having a hard time accepting the
name" Blue Jackets for Columbus' new NHL team that will
start play in 2000, according to Steve Wright of the
COLUMBUS DISPATCH. Haney, on the name: "It came down to
some kind of terrific-looking bug that had all this
ingenuity, was fast, industrious -- all these great
attributes. ...[I]t's a near cousin to the famous
yellowjacket." Team officials are "well aware of the early
negative reaction to the name" (COLUMBUS DISPATCH, 11/8).
Sportswear industry sources said the first shipments of Blue
Jackets merchandise, set to go on sale Tuesday, "will be
navy blue," with a "smaller quantity of steel gray shirts
are also on order" (COLUMBUS DISPATCH, 11/8).