Sponsorships Advertising Marketing

DOIN' THE DOME: NFL PLAYERS TO DEBUT NEW SIDELINE LIDS

10.31.1997

          Continuing an NFLP initiative, Sport Specialties will
     debut its new cap, "The Dome," on Cowboys players during
     their game against the 49ers this weekend.  Four Cowboys
     players not sporting the new look have headwear deals with
     other Pro Line companies: QB Troy Aikman (Logo Athletic); RB
     Emmitt Smith (Starter); FB Daryl Johnston (Reebok); and WR
     Michael Irvin (Logo Athletic).  49ers QB Steve Young will
     also wear "The Dome" during the game.  Other players wearing 
     "The Dome" this weekend are Patriots QB Drew Bledsoe, Packers
     QB Brett Favre, Steelers QB Kordell Stewart, Lions QB Scott
     Mitchell and Jaguars QB Mark Brunell.  The hats will be
     available at retail next week (THE DAILY).

PREVIOUS ARNELL GROUP LOOKS TO DRESS UP FILA'S GRANT HILL CAMPAIGN NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 24, 2024

April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/Sponsorships-Advertising-Marketing/DOIN-THE-DOME-NFL-PLAYERS-TO-DEBUT-NEW-SIDELINE-LIDS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/31/Sponsorships-Advertising-Marketing/DOIN-THE-DOME-NFL-PLAYERS-TO-DEBUT-NEW-SIDELINE-LIDS.aspx