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Volume 24 No. 117
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GOULD MEDIA RELEASES "HISPANIC SPORTS BUSINESS"

          ME-based Gould Media releases its new, 80-page research
     report entitled "Hispanic Sports Business" today.  The
     increase of the U.S. Hispanic population, with 29.3 million
     by the end of '96, offers a whole new demographic for sports
     marketing.  The report focuses on the emergence of Hispanic
     athletes and current marketing efforts by pro teams to
     attract the emerging Hispanic fan base (Gould Media).