DEALS: Nashville's NHL expansion franchise has awarded
its $2M advertising account to Nashville-based Dye, Van Mol,
Lawrence (AD AGE, 10/29)....Johnson & Johnson has become a
corporate sponsor of the '98 Goodwill Games. As part of its
sponsorship, Johnson & Johnson and its "National Safe Kids
Campaign" will also participate in the Junior Goodwill Games
(CABLE WORLD, 10/27 issue)....MD-based Softspikes, Inc. has
named NJ-based Mastro Communications to handle its PR
activities (Softspikes)....The city of Lancaster, CA, "Big
8" Softball Complex signed a three-year deal with CA-based
Triumph! Sports Energy, to become the softball complex'
official sport beverage (Lancaster Sports News).
NOTES: State Farm Insurance Companies' Mid-South Region
will honor Grambling State Univ. Coach Eddie Robinson at a
charity dinner, November 29, in New Orleans (State Farm).
...Fleishman-Hillard will handle PR for the Negro Leagues
Baseball Museum in Kansas City (K.C. STAR, 10/30).