Menu
Sponsorships Advertising Marketing

CANADIAN OFFICIAL OFFERS RACING EXEMPTION ON TOBACCO BAN

          Canadian Health Minister Allan Rock "signalled" that he
     will "change tobacco laws to allow motor sport racers to
     advertise smoking on their uniforms and vehicles," according
     to Anne Dawson of the TORONTO SUN.  Rock: "We made the
     commitment as a government.  Formula One is an important
     event in Canada and we want to do what we can."  CART
     spokesperson T.E. McHale did not make an official comment
     until further review of the plan, but said, "It sounds
     (like) very encouraging news" (TORONTO SUN, 10/29).
          PPG GETS COMPANY: While CART is looking to bring in a
     company to share title sponsorship of its series with PA-
     based PPG, PPG Dir of Sports Marketing Mike Sack said the
     company "plans to continue its strong presence in racing
     circuits" even after sharing CART title sponsorship,
     according to Denise Melilli of CRAIN'S CLEVELAND BUSINESS.  
     CART and PPG execs say that "by bringing in a more consumer-
     oriented company as co-sponsor, they can raise the profile
     of the series."  PPG is viewed primarily as "a business-to-
     business sponsor," that uses its hospitality and signage
     presence at CART tracks to "market products to customers in
     the automotive and automotive aftermarket industries."   PPG
     spends "about" $8M in motorsports sponsorships and
     promotions each year (CRAIN'S CLEVELAND BUSINESS, 10/27). 
     

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/30/Sponsorships-Advertising-Marketing/CANADIAN-OFFICIAL-OFFERS-RACING-EXEMPTION-ON-TOBACCO-BAN.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/30/Sponsorships-Advertising-Marketing/CANADIAN-OFFICIAL-OFFERS-RACING-EXEMPTION-ON-TOBACCO-BAN.aspx

CLOSE