MJ'S WEB SITE TAKES TO THE AIR AT JORDAN.SPORTSLINE.COM
CBS SportsLine launched Michael Jordan's official Web
site yesterday at jordan.sportsline.com. The site launched
with seven charter sponsors, including Microsoft, Gatorade,
Oakley, Wilson, Hanes, Ballpark Franks and WorldCom.
Jordan's site is divided into nine areas, including: career
stats, game summaries and previews, daily polls, interactive
contests and a feature of the week; Jordan's bio; a Bulls
section; a pro basketball section; off-court news about
Jordan; a Jordan chat room; audio and video highlights; the
Gatorade Slam Dunk Challenge; and a gift shop featuring
Jordan merchandise. Jordan will be "an active participant"
in the site, providing columns and audio each month,
answering select fan e-mails each week and participating in
scheduled chat sessions (CBS SportsLine).
A LITTLE HELP FROM HIS FRIENDS: As of yesterday, the
following sponsors are presenting various sections on
Jordan's site: the Jordan chat room presented by Hanes; the
gift shop by Wilson; the career/bio section by Oakley; and
Off The Court news by Microsoft. Wilson, Gatorade and
Oakley each had banner ads on the site (THE DAILY).
JORDAN GETS INTO THE GAME: CBS SportsLine VP/Marketing
Mark Mariani said to "look for commercials to pop up" on the
site. The SUN-TIMES Phil Rosenthal reports that Jordan's
video highlights section features two of his commercials for
downloading (CHICAGO SUN-TIMES, 10/29).