MARLINS-MANIA CONTINUES: STARTER, PRO PLAYER HIT PAYDIRT
FL retailers say the "hottest" selling Marlins
merchandise items are World Series pins and the official
clubhouse T-shirt made by Starter Corp. which was worn by
team members during their Series victory celebration,
according to Schuster & Huriash of the Ft. Lauderdale SUN-
SENTINEL. Starter has also printed Spanish-language World
Series T-shirts "for the first time" which proclaim the
"Marlins Campiones Mundiales." Starter PR Manager Robin
Wexler said the company took pre-orders from Miami-area
stores, but didn't start printing shirts for the public
until after the Series concluded. But Schuster & Huriash
added that "other manufactures did mass produce merchandise
ahead of time," including NH-based Pro Player. The company
officials said it expect to make $6M "in profits on Marlins'
merchandise alone" (Ft. Lauderdale SUN-SENTINEL, 10/28).