Sports Media

CBS EXTENDS PACT WITH BIG TEN TO INCLUDE CONFERENCE TOURNEY

10.28.1997

          CBS Sports and the Big Ten have agreed to a multi-year
     contract extension to broadcast Big Ten basketball games and
     the Big Ten Tournament.  The new deal, beginning with the
     '97-98 season, calls for a total of 26 appearances by Big
     Ten teams, including 20 regular season men's and women's
     appearances and the semifinals and finals of the newly
     created Big Ten tourney (CBS Sports).  In Chicago, Michael
     Hirsley noted that the previous CBS-Big Ten deal ran through
     2001 "but did not account for the postseason conference
     tournament."  CBS Sports VP Programming Mike Aresco said
     that "roughly half" of the Big Ten's telecasts will be
     national with the rest regional (CHICAGO TRIBUNE, 10/27).

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