SPONSOR SEARCH: MEDIAWEEK reports that ESPN is seeking
a presenting sponsor and six associate sponsors for
SportsCentury, the network's 18-month series of anthology
programs. Industry sources estimate that an associate level
sponsorship will be priced between $7-8M (MEDIAWEEK, 10/27).
NIKE: W&K's new TV spot for the Michael Jordan brand
debuted last night during ABC's "Monday Night Football." Ads
for the brand, in 30-, 60- and 90-second spots, will run
through November on major networks, including ESPN and Fox.
The TV spot will be accompanied by a 12-page magazine insert
in Slam, SI, Vibe and Rolling Stone (Nike).
OTHER NOTES: Jos. A. Bank Clothiers will supply new
wardrobes for 26 members of the NFL Coaches Club. An
official sponsor of the NFL Coaches Club, the company will
also run an in-store sweeps offering a Grand Prize trip for
two to Super Bowl XXXII. The company has also partnered
with golf instructor David Leadbetter and will debut the
Leadbetter Golf Collection at Jos. A. Bank stores in October
(Jos. A. Bank)....Sports Marketing & Television Int'l (SMTI)
and Breeder's Cup have renewed their on-going deal keeping
SMTI as the marketing agency for Breeder's Cup through '99
(SMTI)....NJ-based The Score Board has signed the Red Sox'
Nomar Garciaparra to an autograph collectibles deal (The
Score Board)....American Honda Motor will be title sponsor
of the inaugural women's NCAA college basketball "Honda
Elite 4 Holiday Classic," December 21 in Orlando (Honda).
