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Volume 24 No. 156

The Back Of The Book

          ESPN Chilton Sports Poll asked over 2,000 people age     12+ about their perceptions of the Olympic Sponsors.  The     result below represents the total U.S. population 12+ and     men aged 18-45 with an annual income of $50,000+ between     July and September 1997 (ESPN Chilton Sports Poll).                    
U.S.
POPULATION
AGES 12+
MEN AGES 18-45
WITH INCOME
$50,000+
Official Sponsor
27.20%
38.40%
Patriotic
16.20%
25.60%
Self-Serving
16.20%
17.50%
Charitable
16.10%
16.30%
Excellence
10.10%
5.10%
Greedy
5.80%
2.50%
The best
5.30%
2.40%