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Volume 24 No. 112
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          NBC's coverage of Game Four of the World Series between
     the Marlins and Indians earned a preliminary overnight
     rating of 15.9/25 (THE DAILY).  The national rating for Game
     Three was a 15.6/23, which "makes it the second-lowest
     rating" for a primetime Game Three World Series broadcast in
     MLB history, according to Josef Adalian of the N.Y. POST. 
     But Game Three did help NBC "easily win every" half-hour in
     primetime Tuesday (N.Y. POST, 10/23).  Only Game Three of
     the Blue Jays-Phillies '93 Series, with a 15.2/28, ranked
     lower than Tuesday's matchup (WASHINGTON POST, 10/23).  
          LOCALLY: In Ft. Lauderdale, David Beard writes that
     Game Three "was one of the most watched programs in the
     history" of South FL TV, earning a 41.5/63 (SUN-SENTINEL,
     10/23).  In NE Ohio, WKYC-NBC earned a 49.6 rating for Game
     Three (R.D. Heldenfels, AKRON BEACON JOURNAL, 10/23).  
          NOTES: With Cuban-born Livan Hernandez starting tonight
     for the Marlins, the game will be broadcast to Cuba via U.S.
     Government-run Radio and TV Marti (SUN-SENTINEL, 10/23).
     ...Total Sports said its received
     over 2 million hits during Game Three (Total Sports).
          FINAL NUMBERS: CABLE WORLD's Alan Breznick reviewed
     MLB's '97 season with its national cable TV partners.  For
     the season, ESPN, FX and Fox Sports Net (FSN) "all reported
     more younger male viewers than expected."  ESPN, with 84
     games, averaged a 1.5 final rating, down 6% from its 1.6 in
     '96.  In its first year of MLB coverage, FX and FSN
     "averaged a combined 0.6 for their twice-weekly prime-time
     games."  FX ran games on Mondays, while FSN televised
     Thursday night games (CABLE WORLD, 10/20 issue).