FRANCHISES: The Eagles TV Network, the team's in-house
production and programming arm, will be seen on stations
throughout PA, inculding flagship WPHL-WB in Philadelphia;
WPMT-Fox in Harrisburg, York and Lancaster and on WOLF-Fox
in Wilkes-Scranton. In addition, Philadelphia's WTXF-Fox
has also partnered with ETN for one program. The Eagles
also named Rob Alberino, formerly of NFL Films, to serve as
ETN's Exec Producer and named Rich Gentile as Associate
Producer (Eagles)....CABLE WORLD's Mike Reynolds writes that
"conversation about local TV carriage" for the Washington,
DC, and Detroit WNBA teams has "already been tossed out."
Team execs say that they've already "begun informal ...
conversations" with MD-based Home Team Sports and Fox Sports
Detroit, respectively (CABLE WORLD, 10/20 issue).
GENERAL: Golf commentator Mark Rolfing, with ABC the
last five years, will return to NBC to replace Dave Marr,
who died last month. ABC has replaced Rolfing with Roger
Twibell (USA TODAY, 10/23)...In N.Y., Mary Huhn reports that
Variety will launch a N.Y. edition of its Daily Variety
(N.Y. POST, 10/23)....Inside Sports Editor Ken Leiker, on
MLB's popularity: "We did a baseball cover this summer and
it might be the lowest-selling issue in the 18-year history
of the magazine" (Minneapolis STAR TRIBUNE, 10/23).
AudioNet will provide live radio play-by-play coverage
of 1,000-plus NHL games annually, as well as original pre-
and post-game programming on NHL ICE. AudioNet's game
address: http://drew.audionet.com/sports/nhl/ (AudioNet).
DO YOU KNOW THE WAY? The San Jose Arena Management
Corp. launched its www.sj-arena.com. The site, which is
also accessible through the Sharks Web site, features eight
segments: What's Coming; To Get Here; Inside Experience;
Operations; FAQs; Group Tickets; Catering Orders; Shout! --
an e-mail feedback area (S.J. Arena).
FOR THE YOUNGSTERS: L.A.-based Athlete Network has
launched www.athletenetwork.com, to provide information for
high school and college athletes, along with resources for
parents, coaches and advisors. Athlete Network contributors
include former LSU basketball coach Dale Brown, Fox Sports'
Ronnie Lott and WNBA commentator Ann Meyers Drysdale. Areas
of the site include: High School Network, Recruit Network
and Parents Network (Athlete Network).
GIRL TALK: Nike has introduced its "Play Like a Girl"
area on nike.com. Five girls, ages 11 to 17, will act as
correspondents who share their view of sports. Areas
include "Sports Report," which is a weekly feature by one of
the reporters, and "You're Up," an interactive feature where
other girls can sign on and share their own stories (Nike).
NBC's coverage of Game Four of the World Series between
the Marlins and Indians earned a preliminary overnight
rating of 15.9/25 (THE DAILY). The national rating for Game
Three was a 15.6/23, which "makes it the second-lowest
rating" for a primetime Game Three World Series broadcast in
MLB history, according to Josef Adalian of the N.Y. POST.
But Game Three did help NBC "easily win every" half-hour in
primetime Tuesday (N.Y. POST, 10/23). Only Game Three of
the Blue Jays-Phillies '93 Series, with a 15.2/28, ranked
lower than Tuesday's matchup (WASHINGTON POST, 10/23).
LOCALLY: In Ft. Lauderdale, David Beard writes that
Game Three "was one of the most watched programs in the
history" of South FL TV, earning a 41.5/63 (SUN-SENTINEL,
10/23). In NE Ohio, WKYC-NBC earned a 49.6 rating for Game
Three (R.D. Heldenfels, AKRON BEACON JOURNAL, 10/23).
NOTES: With Cuban-born Livan Hernandez starting tonight
for the Marlins, the game will be broadcast to Cuba via U.S.
Government-run Radio and TV Marti (SUN-SENTINEL, 10/23).
...Total Sports said its www.totalworldseries.com received
over 2 million hits during Game Three (Total Sports).
FINAL NUMBERS: CABLE WORLD's Alan Breznick reviewed
MLB's '97 season with its national cable TV partners. For
the season, ESPN, FX and Fox Sports Net (FSN) "all reported
more younger male viewers than expected." ESPN, with 84
games, averaged a 1.5 final rating, down 6% from its 1.6 in
'96. In its first year of MLB coverage, FX and FSN
"averaged a combined 0.6 for their twice-weekly prime-time
games." FX ran games on Mondays, while FSN televised
Thursday night games (CABLE WORLD, 10/20 issue).