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Volume 24 No. 112
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          MSNBC's "The Big Show" broadcast live from Jacobs Field
     in Cleveland last night, with Keith Olbermann interviewing
     Cleveland Mayor Michael White, Cleveland Plain Dealer
     columnist Dick Feagler and NBC's Bob Costas (THE DAILY).  
          HELLO, CLEVELAND: Mayor White said the Indians' playoff
     run and the World Series "will contribute about" $51M to the
     Cleveland economy.  White: "But it also gives us a chance to
     show our city to more than a thousand media types from all
     over the world, to show what Cleveland is today versus what
     it was just a few, short years ago."  White, on the city's
     new sports facilities: "It's far more than sports. ... It's
     about economic development first.  It's about creating jobs. 
     It's about creating ancillary spinoffs before it is about
     sports."   White added that with the new Browns stadium, the
     Rock and Roll Hall of Fame and other new attractions, "we're
     creating a destination, which will not only bring people
     here to see what we have but will give us the ability to use
     it as a link to our convention and business industry in this
     town.  So for us the sports is about business and the
     business is sports and how we use it as a generator."  NBC's
     Costas, on public stadium financing: "My feeling is that in
     some situations you can justify building a new stadium if
     its well thought out and if the team itself contributes to
     the building of the stadium" ("The Big Show," MSNBC, 10/20).
          WHAT ABOUT IT, BOB? More Costas, on MLB's divisional
     series: "The divisional playoffs have been a television
     bust.  They get very low ratings by network television
     standards, and I would contend they diminish the ratings of
     the League Championship Series and maybe even the first few
     games of the World Series, because the World Series is
     beginning to feel like the baseball finals -- like the end
     of a protracted process instead of something special that
     stood alone and unique in American sports" (MSNBC, 10/20).