The AHL has renewed its marketing partnership with
Anheuser-Busch and its Bud Ice and Bud Ice Light brands.
Bud Ice and Bud Ice Light will become the official beers of
the AHL and Bud Ice will serve as an official sponsor of the
'98 All-Star Classic and be title sponsor of the Bud Ice
Goaltender of the Game award. The league also renewed its
deal with Sher-Wood through the '99-2000 season. The deal
makes Sher-Wood the official stick of the AHL as well as
title sponsor of the Sher-Wood AHL Player Of The Week.
Sher-Wood will also receive title sponsorship to three skill
events at the AHL All-Star Skills Competition and receive
dasherboard signage at the All-Star Classic (AHL).
S.F.-based Global Exchange "plans demonstrations in 50
U.S. cities on Saturday," to protest Nike's labor practices
in Asia, according to USA TODAY's Melanie Wells. The
"watchdog group" hopes to "hit Nike where it will hurt: On
college campuses." Meanwhile, Nike is running ads today in
college newspapers across the U.S. that urges students and
administrators to visit its Web site where it gives details
of its action against factory abuses overseas. Wells adds
that Nike is also planning to hand out fliers at some
protests (USA TODAY, 10/17). In DOONESBURY, Gary Trudeau
continues his week-long focus on Nike and mentions
Saturday's "Nike Awareness Day" (THE DAILY).
NIKE RESPONSE: Nike released preliminary findings from
a study conducted by a faculty/MBA student team at
Dartmouth's Tuck School on worker's spending patterns in
Vietnam and Indonesia. The study indicates that Nike
contract factory workers can meet basic needs and have some
income for discretionary spending and savings (Nike).
NIKE BOYCOTT: In Boston, GLOBE columnist Derrick
Jackson writes on Nike under the header, "Running From
Nike," that he and his wife "have boycotted Nike for years."
Jackson: "Nike is one of the world's greatest examples of
legal consumer fraud. Nike gets people to think a pair of
shoes makes them worth a million dollars. It gets them to
forget that the shoe workers are often treated as if they
have no worth at all" (BOSTON GLOBE, 10/17).
SHAD-DADDY: An NBA spokesperson said the league is
"looking into the situation" of Shaquille O'Neal taping over
the Nike logo on his team shooting shirt (Mult., 10/17).
NHL: MBNA America Bank announced that the NHL has
extended its exclusive agreement making MBNA the official
MasterCard credit card issuer for the NHL and its 26 member
teams to the year 2002 (MBNA)....ANC Sports Enterprises has
reached multi-year agreements with the Senators, Lightning
and Kings to supply rotational dasherboard signage in their
arenas beginning with the '97-98 NHL season (ANC).
ABL: Safeway Food & Drug has become a "major" sponsor
of the ABL's San Jose Lasers through 2000 (Lasers)....NY-
based Finlay Sports will serve as the official printer of
the ABL, and will print the league's monthly program, the
ABL media directory, all nine ABL team media guides (ABL).
GENERAL: FL-based Entry Media has contracted the
FleetCenter to add turnstile advertising, starting with the
Bruins in '97-98. The sponsor will be the Boston Globe
(Entry Media)....The CISL's "GMC Safari Million Dollar Kick"
will be held at halftime of Game Two of the league's
Championship Series on Sunday (CISL)....Ohio area Retailers
were "overwhelmed" with the demand for Indians AL
Championship T-shirts, sweatshirts, caps and assorted
memorabilia (AKRON BEACON JOURNAL, 10/17)....ProServ has
been retained by the Holiday Organization to manage the
annual ATP Tour event in Commack, Long Island (ProServ).
...Fleet Financial Group has run ads in the WALL STREET
JOURNAL and BUSINESS WEEK touting its role in the financial
refinancing of the Ravens deal. The ads feature the Ravens'
uniform, helmets and team marks (THE DAILY).
The Greg Norman Collection, a division of Reebok Int'l,
has signed two-time Olympic volleyball champion Bryan Ivie
as the first athlete other than Norman to endorse the line.
The Collection said Ivie's signing demonstrates its intent
to "expand the brand, reaching beyond the golf course."
Ivie will promote the Collection on and off the court, "in
particular" the swim/sport group. He'll also be a part of
the spring '98 ad campaign (Greg Norman Collection).
ESPN has sold out all Gold Sponsorships for its second-
annual Winter X Games, renewing deals with last year's Gold
Sponsors AT&T, Nike, Mountain Dew, Pringles, Taco Bell and
Volkswagen. Second year associate sponsors Salomon, the
U.S. Marines and Visa will be joined by newcomers Speed
Stick Ultimate and Starburst Fruit Twist. One associate
sponsorship remains available. Sponsorship benefits include
a media presence on ESPN, ESPN2, ESPN radio, ESPN SportsZone
and print exposure, along with on-site and hospitality
opportunities. A special, 24-page "Guide to Winter X"
insert will be in 550,000 copies of the year-end double
issue of Rolling Stone magazine and 160,000 copies of
Snowboarder magazine. ESPN, ESPN2 and ABC will televise 17
hours of original programming for the Winter X Games (ESPN).