HOME DEPOT MAKES IT OFFICIAL: $50M OLYMPIC SPONSORSHIP
The Home Depot officially reaffirmed its membership in
the Olympic movement Thursday with a $50M commitment, over
eight years, of cash, products and jobs, according to Mike
Gorrell of the SALT LAKE TRIBUNE. It marks OPUS' fifth
integrated marketing sponsorship so far, and it "hopes to
sign up 11 by year's end." Gorrell adds that Home Depot's
deal is "unique because it includes the Canadians" national
Olympic teams (SALT LAKE TRIBUNE, 10/17).
NOTES: The City of Tampa will officially make an
Olympic bid Monday for the 2012 Games when its submits a
nonrefundable $150,000 application fee to the USOC and joins
as many as 11 other cities (TAMPA TRIBUNE, 10/17)....The
USOC is sub-leasing office space from the L.A. Sports
Council, where it will work with the USOC's Southern CA
Olympic Organization to raise $2.5M to support the U.S.
Olympic teams during the '97-2000 quadrennium (LA Sports).