ABC REPORTEDLY SET TO PONY UP $6M FOR LAS VEGAS RACE
ABC Sports has "agreed to pay" $6M for rights to next
season's debut Winston Cup event at the Las Vegas Speedway,
according to industry sources of Richard Huff of the N.Y.
DAILY NEWS. Besides the Daytona 500, which costs CBS
"about" $8M a year, the Las Vegas event "is the most
expensive race on the schedule." Huff reports that the deal
"is said to include the title sponsorship rights, which the
network will in turn sell" (N.Y. DAILY NEWS, 10/15).
AT THE NEWSSTANDS: Petersen Publishing Co. will launch
two new publications titled NASCAR Garage Magazine and
NASCAR Trucks through a joint licensing agreement with
NASCAR. The publications are the first in a series of
projects that will be explored between Petersen and NASCAR
and the NASCAR Garage Magazine and NASCAR Trucks will debut
in January '98 with its March '98 issues (NASCAR)....NASCAR
and Babcox Publishing will launch Professional NASCAR Garage
magazine, set to debut in February '98 (NASCAR).