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Volume 24 No. 117
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          USA TODAY's Doug Smith profiles 13-year-old Australian
     tennis player Todd Reid.  Several companies, including
     Qantas, KFC, adidas and Head, have signed him to endorsement
     deals worth $350,000.  Reid's agent, Pete Colbert, says
     adidas and Nike "also are preparing competing clothing
     endorsement pacts that he expects will be worth $1 million
     to Reid" (USA TODAY, 10/15).....In MEDIAWEEK, Langdon
     Brockinton reports that Nike has signed a deal with the NBA
     Canada for commercial time on TSN games this season.  Also,
     Dexter Shoes, a maker of bowling footwear, has inked a deal
     with The Marquee Group to buy ad time on six PBA events
     airing on ESPN this fall.  The Marquee Group is handling the
     PBA's TV, marketing and sponsorship sales (MEDIAWEEK,
     10/13)....MD-based Shirt Xplosion has produced 1,200 "No
     Limit Soldiers" shirts featuring the Broncos' running backs. 
     The shirts will be available in Denver and at Mile High
     Stadium starting November 2 (ROCKY MOUNTAIN NEWS, 10/14).