AGENCY NEWS: CELTICS TO GET PUMPED UP OVER NEW CAMPAIGN
MA-based Ingalls Advertising has been named the
marketing agency for the Celtics. The agency will
incorporate the tagline "Get pumped" into its ad campaign
for the '97-98 season (ADWEEK, 10/13 issue).
OTHER NEWS: NBC Sports has named Fallon McElligott
Berlin, NY, to advertise and promote its coverage of the
2000-2008 Olympics Games. Terms were not disclosed (N.Y.
TIMES, 10/15)....Fox Sports named Cliff Freeman & Partners,
NY, to handle advertising for its NHL broadcasts. Spike DDB
will continue to handle advertising for NHL games on Fox
Sports Net (N.Y. TIMES, 10/14)....Nike has "expanded" its
relationship with the J. Walter Thompson Co. by naming that
agency's Shanghai and Hong Kong offices to handle creative
duties in five Asian nations outside of Japan (N.Y. TIMES,
10/14)....MacGregor Golf Co. has hired NC-based Howard,
Merrell & Partners to handle its "estimated" $10-$15M
account (N.Y. TIMES, 10/13)....CT-based Strike Ten
Entertainment has retained Kaleidoscope Sports and
Entertainment to provide marketing and TV production
services for the Ladies Pro Bowlers Tour (Strike Ten).