Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

MLB EXPANDING THE COLOR BARRIER OF TRADITIONAL UNIFORMS

          Looking to "peddle more gear," MLB is licensing a new
     line of official hats, jerseys and jackets -- and allowing
     changes in the traditional color lineup, according to Bounds
     & Fatsis of the WALL STREET JOURNAL.  The "exotic" colors
     include baby blue, electric orange and lime green.  Bounds &
     Fatsis wrote that some of the logos and hues of the 30 MLB
     teams "are mixed and matched with those of their arch-
     rivals."  For example, a Yankees hat comes in a Red Sox
     "red," while an Indians jersey can be found in "bright
     orange," the color of the Orioles.  The effort "began" when
     Spike Lee requested a Yankee cap in different colors and New
     Era complied.  On the sales front, Champs Sports "has almost
     sold out" of Indians apparel in all colors at one Cleveland
     store and Yankee shirts in lime green and baby blue are a
     "favorite" (WALL STREET JOURNAL, 10/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/14/Sponsorships-Advertising-Marketing/MLB-EXPANDING-THE-COLOR-BARRIER-OF-TRADITIONAL-UNIFORMS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1997/10/14/Sponsorships-Advertising-Marketing/MLB-EXPANDING-THE-COLOR-BARRIER-OF-TRADITIONAL-UNIFORMS.aspx

CLOSE