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Volume 24 No. 112
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          NETWORK: NBC Sports and their pan-European and pan-
     Asian sports arm, NBC Super Sports (NBCSS), have formed a
     new venture to distribute NBC Sports and NBCSS programs
     worldwide.  NBCSS will be the int'l distributor for NBC
     Sports programming and VP/Int'l Sales & Distribution Mark
     Jeffers will oversee the venture.  Jeffers, who will be
     based in N.Y., will work with Thierry Pascal, who is in
     NBCSS' London office.  Jeffers comes from NBC Enterprises,
     where he was the Dir of Sports Sales & Ops (NBCSS).....In
     N.Y., Steve Zipay examined the upcoming TV contract
     negotiations for both the NFL and NBA.  Zipay, on the NFL:
     "[T]he gut feeling is that the current networks and cable
     partners will ink new deals.  Having seen CBS lose not only
     status but affiliates and ad revenue to Fox, the NFL
     partners can't afford to bow out."  Zipay, on the NBA: "The
     early line: NBC ... and TNT each will pay more, but not
     twice as much, to keep shooting hoops" (NEWSDAY, 10/10).
          PUBLISHING: USA TODAY's Rudy Martzke reports that Rick
     Reilly "turned down" an ESPN/Disney offer and will remain at
     SI for "more than" $500,000 annually.  Reilly will "add
     duties" at HBO, CNN and Warner Bros (USA TODAY, 10/10)....In
     N.Y., Keith Kelly reports that with SI Publisher David Long
     moving to become President-Media Sales & Marketing at Time
     Inc., "there is an intense intramural competition going on
     to land his old job."  Kelly: "Insiders say the two leading
     candidates are Time publisher Jack Haire and Life publisher
     Ed McCarrick" (N.Y. DAILY NEWS, 10/10).