NASCAR and Coca-Cola officially announced a five-year
marketing partnership which will make Coke the "Official
Soft Drink" of NASCAR, beginning January 1. As part of the
deal, Coca-Cola plans special ads, in-store displays,
packaging and promotions. Coca-Cola will also extend its
interactive sports-themed attractions -- such as Coca-Cola
Olympic City and Coca-Cola Skyfield at Turner Field -- to
NASCAR racing. In addition, a touring, interactive Coca-
Cola/NASCAR experience will be on display at festivals and
NASCAR events throughout the U.S. Along with media support,
which covers TV, radio, print and the Web, Coca-Cola will
also feature NASCAR in movie theaters as part of its pre-
feature programming (NASCAR). AD AGE reports that the deal
is worth an "estimated" $100M (AD AGE, 10/10). Coca-Cola
takes over the sponsorship from PepsiCo (THE DAILY).
MC-NOTES: McDonald's will renew its funding of Bill
Elliott Racing for multiple years. McDonald's has been
Elliott's primary sponsor since '95 (STAR-NEWS, 10/10).
...InterZine's iRACE has launched a series this week on
safety in auto racing titled "The Race For Safety" (iRACE).
In addition to Topps Trading Cards and Reebok/Just For
Feet offering NFL fans the chance to vote players to the Pro
Bowl, for the fourth year in a row, AOL's Team NFL site will
also provide voting for Pro Bowl selections (NFL)....Under
his deal with BIG Entertainment to develop children's books
and action figures, Magic Johnson "will not write the books
but will have a hand in the overall creation and theme of
the books." His name on the books will be used as "Magic
Johnson Presents..." or "Magic Johnson's..." (N.Y. POST,
10/10)....Mongoose Bicycles, the No. 4 bicycle shop brand,
is rolling out its "Cross the Line" TV campaign, which runs
nationally starting October 27. USA TODAY's Sal Ruibal
calls it a "bold step" because TV "isn't cost-effective for
a niche such as $500-plus bikes" (USA TODAY, 10/10)....In
AZ, Bill Huffman profiles Nike's golf business and notes
that Tiger Woods' new Air Zoom TW signature shoe --
available in black, white, metallic and varsity red -- will
retail for $225 (ARIZONA REPUBLIC, 10/10)....U.S. alpine
skiing and slalom specialist Carrie Sheinberg has selected
Sue Rodin, of NY-based Stars & Strategies, Inc., as her
exclusive marketing agent (Stars & Strategies).
NC-based Vinnovative Imports has teamed with NFL
Panthers President Mark Richardson to create Catalyst, the
official wine of Ericsson Stadium, according to a report of
the Myrtle Beach SUN NEWS. Catalyst, a South African wine
featuring both Merlot and Chardonnay, will be available at
local NC grocery stores through mid-November. After that,
the wine will be available only to patrons on the club level
and in the suites of the Stadium. The Catalyst label
features Panthers colors and a photo of Ericsson Stadium.
Vinnovative Imports Owner Peter Clinton said the wine
"enhances the trend-setting reputation (Ericsson Stadium)
has already earned" (Myrtle Beach SUN NEWS, 10/9).
Spyder's "cool" downhill suits, worn by ski racers
including Hilary Lindh and Picabo Street, have been
"declared illegal" by the Int'l Ski Federation (FIS),
according to Wina Sturgeon of the SALT LAKE TRIBUNE. The
"problem" is Spyder's high-tech fabric, called "Speedwyre,"
which is designed to provide superior aerodynamics. The FIS
says the suits are "unfair, since the technology isn't
available to everyone." Any racer using a Spyder suit at an
FIS event, including World Cup and Olympic competition, will
be disqualified. Sturgeon adds that critics of the ruling
"claim that competing manufacturers who don't have the
technology forced the FIS decision," and that racers who use
the Spyder suits "are peeved" (SALT LAKE TRIBUNE, 10/9).