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Volume 24 No. 132
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          CBS Sports is launching a "premiere sports event,"
     "Tiger and Friends," an all-star golf outing pitting Tiger
     Woods against Ken Griffey Jr., Kevin Costner and Michael
     Jordan, slated to be televised Christmas Day, according to
     Terry Lefton of BRANDWEEK.  The "stunt match" will be played
     in a format pitting the threesome against Woods.  The
     winners get $300,000, the losers $100,000, all of which goes
     to charity.  Lefton reports that TWI, the production arm of
     IMG, will produce and manage the event and is "selling ads,
     having done a time buy with CBS."  Lefton: "Tiger's top
     endorsees are likely candidates for ads buys.  Sources
     familiar with the show said AmEx is expected to sign on, and
     with its three premier endorsers on the links, Nike seems
     like a pretty safe bet as well.  Titleist is also in
     discussions" (BRANDWEEK, 9/29 issue). 
          BRAND EXTENSION: Lefton also reports that NJ-based ISI
     is "exploring" an expansion of a "100 Greatest Sport
     Moments" concept after a "profitable" run of its "New York's
     100 Greatest" event for which it sold sponsorships and
     tables at the black-tie gala at MSG.  Chicago, Boston and
     S.F. as are "possible future venues."  ISI's Steve Rosner
     "is uncertain as to whether ISI would franchise or continue
     to run the event if it goes mobile" (BRANDWEEK, 9/29 issue).