PERSONALITIES: SI's Sonja Steptoe has joined CNN/SI
full-time as the network's National Correspondent. Steptoe
will be based in New York (CNN/SI)....Keith Olbermann's "The
Big Show" on MSNBC debuts at 8:00pm ET Wednesday and will be
replayed each night at 11:00pm ET, opposite "SportsCenter."
In Philadelphia, Bill Fleischman writes, "Don't expect a
sports program" (PHILADELPHIA DAILY NEWS, 9/26).
GENERAL: NJ-based Genesis Direct Inc., a mail order
company that fills orders for the NBA and NHL, was profiled
in the Bergen RECORD. Genesis has expanded from managing
three catalogs last year to 20 now, including new title
Competitive Edge Golf (Bergen RECORD, 9/25).