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IVERSON ANSWERS THE QUESTION ABOUT HIS NEW REEBOK SHOE

          Reebok spokesperson Allen Iverson, who signed a $40M
     pact with the company, said that he "doesn't believe his
     legal woes will hurt sales" of his shoe, The Answer, when
     the $120 shoe debuts in November, according to USA TODAY's
     Melanie Wells.  Iverson: "I know there are a lot of kids who
     look up to me."  Wells writes that "experts" believe
     Iverson's troubles "might increase his appeal to Reebok's
     target market: Urban, teen males who consider the six-footer
     a role model."  Sports Celebrity's Nova Lanktree: "Ten years
     ago, this would have been the end of his endorsement career. 
     Today, bad behavior is rewarded."  Black & Co. analyst
     Jennifer Black Groves: "When you're an athlete, people give
     you a second chance."  Reebok began shooting a "major TV and
     print ad campaign" with Iverson that will debut next month. 
     In the ads, among the first by Heater Advertising, Iverson
     demonstrates his cross-over dribble with Reebok research
     engineer Spencer White.  Iverson is also a Coca-Cola
     endorser, but company spokesperson Polly Howes said that
     while Iverson "remains under contract for Sprite" there are
     no plans to use him in ads (USA TODAY, 9/25). 

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