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INDY CAR DRIVER LOOKS TO SMOKE COMPETITION, NOT MARLBOROS

          Indy car driver Dennis Vitolo will be sponsored by
     SmithKline Beecham, makers of smoking cessation products
     NicoDerm CQ patch and Nicorette gum, at the Marlboro 500
     Sunday at the California Speedway.  Through their "Race to
     Stop Smoking" program, Nicoderm CQ/Nicorette will donate
     $500 to the American Cancer Society for each team member who
     quits smoking (SmithKline Beecham).  USA TODAY's Bruce
     Horovitz writes the deal "is an odd twist to the world of
     auto racing sponsorships" and that marketing experts say it
     could "prove especially embarrassing to Philip Morris." 
     Harvard marketing professor Stephen Greyser: "This is a
     disaster for Philip Morris.  And if the (Nicorette) driver
     wins, it will be even more embarrassing for them." 
     SmithKline Promotion Manager Clark Brown: "No question,
     there's some irony here.  The tobacco companies are a part
     of every single auto-racing event" (USA TODAY, 9/24).
          NASCAR APPAREL: Nutmeg Mills has partnered with nearly
     1,000 department and sports specialty stores in 39 states
     for its Chase Authentics NASCAR apparel brand. Elements of
     the promo include a gift-with-purchase poster of either Jeff
     Gordon, Dale Earnhardt, Rusty Wallace, Dale Jarrett or Terry
     Labonte and an in-store sweeps for a trip for two to a '98
     NASCAR Winston Cup race (Nutmeg Mills).

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