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Volume 24 No. 117

Sports Media

          Westinghouse Electric Corp. agreed to buy American
     Radio Systems Corp. for $1.6B, plus the assumption of $1B in
     debt, according to Aeppel & Bulkeley of the WALL STREET
     JOURNAL.  The move adds 98 stations to Westinghouse, giving
     it a total of 175 stations (WALL STREET JOURNAL, 9/22).
          ONE EYE OPEN: In N.Y., Jon Elsen wrote "the race is on
     to eventually succeed Michael Jordan" as CBS Chair, with CBS
     Station Group Chair Mel Karmazin and CBS TV Chair Les
     Moonves potential successors (N.Y. POST, 9/22).  Elsen
     profiled Jordan in Sunday's N.Y. POST and wrote, "While CBS
     is not for sale, many think it would be an attractive
     target."  Elsen: "Some think Microsoft or others might back
     Barry Diller in an acquisition of CBS (N.Y. POST, 9/21).

          NUMBERS: TVKO reported 650,000 pay-per-view buys and
     over $26M in pay-per-view revenue from the September 13
     Oscar De La Hoya/Hector Camacho title fight, making it the
     third-highest-grossing non-heavyweight pay-per-view event of
     all time (TVKO)....TNN's cable rating for the CMT 300 NASCAR
     Winston Cup event on September 14 was a 3.9 rating, hitting
     2,776,000 households (NASCAR).
          WOMEN'S PROFILE: In N.Y., Robin Pogrebin examined the
     influx of new women's sports publications in Sunday's N.Y.
     TIMES.  Pogrebin: "Editors of the new magazines trumpet
     their publications as a refreshing change from business as
     usual -- even, on a grander level, political progress.  But
     far from advancing some brave new vision for women in the
     21st century, the industry experts say, the new sports
     magazines have simply identified a potentially lucrative
     market and are hoping to cash in" (N.Y. TIMES, 9/21).
          NAMES IN THE NEWS: Billy Cunningham said NBC called to
     see if he is interested in possibly replacing Julius Erving
     on the network's studio show (MIAMI HERALD, 9/20)....The
     Cavs named Brad Daugherty as their analyst for 20 games on
     WUAB-Cavs TV this season (Cavs)....Matt Guokas was named as
     the new analyst for SportsChannel's 42 Cavs games
     (SportsChannel)....Rob Parker of Newsday, and his new
     magazine, OSCAR, the only quarterly written by and about
     sports journalists, is noted in MEN'S JOURNAL (10/97 issue).

          The "annual tussle" among ESPN, Fox and NBC for first-
     round MLB playoff games "will be finalized this week,"
     according to an AP report in the N.Y. POST.  Each wants "as
     many games as they can get involving the Yankees and
     Dodgers."  MLB officials say that if the Yankees advance to
     the AL Championship, "they would like to switch" Game 3 of
     the AL series, currently scheduled for Saturday, October 11
     at 4:10 pm ET, with Game 4 in the NL, currently due to start
     at 7:40 pm ET.  The later start "would push the start of the
     Yankees game until after sunset, and the end of Yom Kippur
     ... which affects a significant percentage of their ticket
     holders."  The move "would cost NBC a prime-time game and
     give an extra one to Fox, and so," MLB officials say, some
     TV execs "are resisting the change" (AP/N.Y. POST, 9/20).

          Nine racetracks "have signed contracts or letters of
     intent" with ODS Entertainment to become part of the
     proposed TV Games Network (TVG), a "national entertainment
     and wagering network featuring horse racing," according to
     an AP report in the Baltimore SUN.  Churchill Downs,
     Hollywood Park and Pimlico are among those that committed
     the "bulk of their races exclusively" to ODS over the next
     five years.  TVG, which "is expected" to begin broadcasting
     by late '98, will been seen on subscriber's TV through cable
     carriage, and will provide odds, weather conditions,
     scratches, equipment and jockey changes, handicapping data
     and results.  Wagering "will be possible" in states that
     have legislation already in place (Baltimore SUN/AP, 9/21).

          With seven sponsors paying a total of nearly $9M, and
     USA Network paying "more than" $1M for the rights to first-
     round coverage, NBC will take in "nearly" $3M after
     production costs for its telecast of the Ryder Cup,
     according to Dave Shedloski of GOLFWEEK.  NBC paid the PGA
     nearly $4.5M for rights to this year's event, "with that
     figure jumping to an estimated" $7M starting in '99. 
     Karsten Manufacturing's Dir of Communications Bob Cantin:
     "From a (ad) buying standpoint, the Ryder Cup ranks right up
     there with the majors."  NBC's second round coverage will be
     tape delayed on Saturday from 12:00pm-6:00pm ET, while
     Sunday's final round will pick up the matches live in
     progress from 8:30am-12:30pm (GOLFWEEK, 9/20 issue).
          MORE FROM THE CUP: USA Network will carry the first-
     round on Friday from 8:00am-6:00pm ET (USA)....IBM is
     offering two official World Wide Web sites, with the U.S.
     site at www.rydercup.com, and the European site at
     www.97rydercup.com.  The sites feature a custom scoring
     program which allows users to launch a second browser to
     follow matches in progress (IBM).