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Volume 24 No. 156
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          MLB: MLB Int'l (MLBI) signed a three-year international
     sponsorship agreement with the PepsiCo, covering the
     Caribbean and Latin America.  PepsiCo will produce baseball-
     themed advertising for regular-season and postseason MLBI
     telecasts in the Caribbean and Latin America and will
     sponsor special in-game promotional segments on MLBI's All-
     Star Game and World Series telecasts (MLBI).
          GENERAL: U.S. National soccer player Tisha Venturini
     was named spokesperson for CA-based Produce for Better
     Health Foundation (PBH)....NY-based People & Properties, a
     division of Kaleidoscope Sports & Entertainment, has signed
     an agreement with Jack Nicklaus Productions to handle
     advertising and sponsorship sales for the company's golf and
     tennis properties (People & Properties).