MLB: MLB Int'l (MLBI) signed a three-year international
sponsorship agreement with the PepsiCo, covering the
Caribbean and Latin America. PepsiCo will produce baseball-
themed advertising for regular-season and postseason MLBI
telecasts in the Caribbean and Latin America and will
sponsor special in-game promotional segments on MLBI's All-
Star Game and World Series telecasts (MLBI).
GENERAL: U.S. National soccer player Tisha Venturini
was named spokesperson for CA-based Produce for Better
Health Foundation (PBH)....NY-based People & Properties, a
division of Kaleidoscope Sports & Entertainment, has signed
an agreement with Jack Nicklaus Productions to handle
advertising and sponsorship sales for the company's golf and
tennis properties (People & Properties).