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Volume 24 No. 156

Sponsorships Advertising Marketing

          Patrick Roy, Joe Sakic, Peter Forsberg, Claude Lemieux
     and Rene Corbet recently filmed promo ads for Fox Sports Net
     which will run at the end of the month on Fox Sports Rocky
     Mountain, according to Penny Parker of the DENVER POST. 
     "Portions" of the spots will be used for a national campaign
     produced by Spike Lee.  In one spot, entitled "Ginsu," an
     equipment manager asks Roy if his skates are sharp enough. 
     Roy then slices up some vegetables and tries unsuccessfully
     to sever a nail with the skate, before handing it back and
     saying, "No.  Keep going" (DENVER POST, 9/18).

          In an effort to "show off" the city, Jacksonville
     businesses "will be telling their employees" to leave their
     lights on for ABC's "Monday Night Football" telecast of the
     Jaguars-Steelers game, according to Earl Daniels of the
     FLORIDA TIMES-UNION.  It will be the Jaguars' first regular-
     season "MNF" appearance and downtown businesses were
     notified by the city Chamber of Commerce after officials in
     the mayor's office "urged the light-up effort."  In one
     example, it will cost $700 to light the 30-story BellSouth
     Tower for five hours (FLORIDA TIMES-UNION, 9/17). 

          MLB: MLB Int'l (MLBI) signed a three-year international
     sponsorship agreement with the PepsiCo, covering the
     Caribbean and Latin America.  PepsiCo will produce baseball-
     themed advertising for regular-season and postseason MLBI
     telecasts in the Caribbean and Latin America and will
     sponsor special in-game promotional segments on MLBI's All-
     Star Game and World Series telecasts (MLBI).
          GENERAL: U.S. National soccer player Tisha Venturini
     was named spokesperson for CA-based Produce for Better
     Health Foundation (PBH)....NY-based People & Properties, a
     division of Kaleidoscope Sports & Entertainment, has signed
     an agreement with Jack Nicklaus Productions to handle
     advertising and sponsorship sales for the company's golf and
     tennis properties (People & Properties).

          The following lists companies which supply headwear for     NFL teams.  League rules state that players must wear hats     from the team's assigned supplier.  But Logo Athletic,     Nike/Sports Specialties, Reebok and Starter are allowed 20     exemptions and are able to supply headwear to 20 players on     teams where they don't have official designations.  Some     companies have marketing deals with players on assigned     teams; those players do not appear on the exemption list.      
LOGO ATHLETIC
NIKE/SPORTS SPEC.
REEBOK
STARTER
BENGALS
BEARS CHIEFS CHARGERS
BILLS
BRONCOS FALCONS DOLPHINS
BUCCANEERS
COWBOYS 49ERS EAGLES
CARDINALS
JAGUARS GIANTS JETS
COLTS
PACKERS LIONS PATRIOTS
OILERS
PANTHERS SAINTS RAVENS
RAMS
RAIDERS REDSKINS
SEAHAWKS
STEELERS VIKINGS

 

LOGO
EXEMPTIONS NIKE/S.S. EXEMPTIONS
BEARS RICK MIRER BUCCANEERS TRENT DILFER
BRONCOS JOHN ELWAY CARDINALS KENT GRAHAM
CHARGERS STAN HUMPHRIES CHARGERS JUNIOR SEAU
CHIEFS MARCUS ALLEN CHIEFS ELVIS GRBAC
COWBOYS MICHAEL IRVIN COLTS MARSHALL FAULK
COWBOYS TROY AIKMAN DOLPHINS O.J. MCDUFFIE
DOLPHINS DAN MARINO 49ERS STEVE YOUNG
DOLPHINS CRAIG ERICKSON 49ERS JERRY RICE
EAGLES TY DETMER GIANTS TYRONE WHEATLEY
49ERS ROD WOODSON JETS NEIL O'DONNELL
GIANTS DAVE BROWN LIONS BARRY SANDERS
JETS KEYSHAWN JOHNSON LIONS SCOTT MITCHELL
PACKERS DOUG PEDERSON OILERS STEVE MCNAIR
PANTHERS STEVE BEUERLEIN PATRIOTS TERRY GLENN
PANTHERS KERRY COLLINS PATRIOTS DREW BLEDSOE
PATRIOTS KEITH BYARS REDSKINS GUS FREROTTE
RAIDERS TIM BROWN REDSKINS JEFF HOSTETLER
RAVENS VINNY TESTAVERDE SEAHAWKS JOEY GALLOWAY
STEELERS MIKE TOMCZAK VIKINGS RANDALL CUNNINGHAM
VIKINGS BRAD JOHNSON
 
REEBOK
EXEMPTION
STARTER
EXEMPTION
BILLS CHRIS SPIELMAN BEARS BRYAN COX
BILLS THURMAN THOMAS BILLS JEFF BURRIS
BRONCOS NEIL SMITH BRONCOS ALFRED WILLIAMS
CARDINALS KEVIN WILLIAMS CHIEFS RICH GANNON
CHARGERS ERIC METCALF COWBOYS EMMITT SMITH
COWBOYS DARYL JOHNSTON 49ERS KEVIN GREENE
DOLPHINS KARIM ABDUL-JABBAR 49ERS MERTON HANKS
EAGLES IRVING FRYAR JAGUARS KEENAN MCCARDELL
PANTHERS SAM MILLS JAGUARS JIM MILLER
PATRIOTS DAVE MEGGETT LIONS ROBERT PORCHER
RAIDERS DESMOND HOWARD PACKERS MARK CHMURA
STEELERS GREG LLOYD PACKERS DORSEY LEVENS
PANTHERS TAREK SALEH
RAIDERS JEFF GEORGE
RAMS EDDIE KENNISON
SAINTS MARK FIELDS
STEELERS JEROME BETTIS
STEELERS NORM JOHNSON