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Volume 24 No. 156
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          The Beach Volleyball World Championships, played last
     week at UCLA, are examined by Michael Bamberger in SI under
     the header, "Sand Blast. The First World Championships Of
     Beach Volleyball Were A Hit, But The Struggle For the
     Sport's Future Continues."  Bamberger writes that the event,
     "promised to be the first meeting of all the best players"
     in the world, was still "threatened to break down at times
     because of petty haggling."  But Management Plus' Leonard
     Armato, the event co-promoter, said off-the-beach events
     will mark the future of the sport.  Armato: "To watch beach
     volleyball at the beach, you have to schlepp across sand ...
     and try to find a place to sit.  Corporate America isn't
     going to do that.  And you need corporate America if you're
     going to grow the game" (SI, 9/22).  More Armato: "Where
     sports start and where they end up are two totally different
     events."  He added that organizers would follow the model of
     hosting tournaments in an amenity-filled, in-stadium
     setting, "utilizing modern venues and marketing principals
     to create interest in a unique event" (THE DAILY).