ABC's Eagles-Cowboys "Monday Night Football" game
earned a 17.4 national rating, making it the highest-rated
game of the season, according to Barry Horn of the DALLAS
MORNING NEWS. The game earned a 42.7 in Dallas-Fort Worth
and a 37.3 in Philadelphia (DALLAS MORNING NEWS, 9/17).
NUMBERS: USA TODAY's Rudy Martzke writes that "despite
the big endings" of TNT and "MNF" games, TV ratings "have
been mixed." TNT is up 9%, to 8.6, over '96; ABC is down
9%, to 15.3....CBS' "College Football Today," carried in 34
of the 38 large markets, scored "only" a 1.0 overnight. CBS
Dir of Media Relations Leslie Anne Wade: "It's going to take
time for viewers to realize they can get scores and
highlights on our show" (USA TODAY, 9/17)....Sunday's
Country Music TV 300 NASCAR Winston Cup Series race at NH
Int'l Speedway earned a 3.7 rating on TNN (NASCAR).
Fox Sports Detroit (FSD) made its official launch at
6:00am today, according to Steve Crowe of the DETROIT FREE
PRESS. Fox Sports Net Senior VP Tim Krass said that only
Detroit's Media One cable customers "were in danger of not
getting" FSD in time for tonight's Red Wings-Penguins
exhibition game. Crowe: "But that's a considerable segment
-- about 400,000 homes in the metro area." Krass said talks
with Media One are ongoing. Comcast, another "major local
cable company," agreed to terms for carriage on Monday.
Crowe adds that "it will be a while before" FSD has a local
on-air presence beyond games (DETROIT FREE PRESS, 9/17).
TV NEWS: Classic Sports Network has launched on Cox
Communications systems in the San Diego area, adding 450,000
new homes to the network (CSN)....ESPN Int'l has acquired
the exclusive rights to the XXII Men's South American
Volleyball Championships, and the multi-year deal began with
the finals of the '97 tournament September 11-14 (ESPN
Int'l)....HBO Sports will broadcast the Oscar De La Hoya/
Hector Camacho fight this Friday at 10:00pm ET (HBO).
....The Harris Corp. offered the first live broadcast of an
MLB game in HDTV on Tuesday, and Joel Brinkely writes that
"viewers gasped" while noting "details that would not have
been discernible" on a conventional TV (N.Y. TIMES, 9/17).
PUBLISHING: In N.Y., Keith Kelly wrote that Miller
Publishing is "the top contender" to "snag a handful" of
N.Y. Times magazines, including Tennis, Tennis Buyer's
Guide, Cruising World, Sailing World, Snow Country and Snow
Country Business (N.Y. DAILY NEWS, 9/16). But TENNIS WEEK
notes that Tennis magazine "is being purchased by Hearst for
a reported" $20M, and will change its editorial focus to
"life style" (TENNIS WEEK, 9/18 issue).