LEAGUES TARGET WOMEN INITIATIVES IN WAKE OF WNBA
The current women's initiatives "on the boards" by
different leagues are examined by Terry Lefton of BRANDWEEK.
The NFL will get its licensed apparel "back on the pro golf
links" with the LPGA's Danielle Ammaccapani, who will wear
licensed togs from NC-based Moretz during next week's
FieldCrest Cannon Classic. She will also make in-store
appearances with a NFL Panthers player. MLB "will test
female-targeted" licensed products from Gear, Legends and
Antigua this postseason, followed by a larger spring push
and a Mother's Day promo with JCPenney, while the NHL "is
piecing together" a holiday gift guide promo in one Canadian
and seven U.S. markets (BRANDWEEK, 9/15).