The current women's initiatives "on the boards" by
different leagues are examined by Terry Lefton of BRANDWEEK.
The NFL will get its licensed apparel "back on the pro golf
links" with the LPGA's Danielle Ammaccapani, who will wear
licensed togs from NC-based Moretz during next week's
FieldCrest Cannon Classic. She will also make in-store
appearances with a NFL Panthers player. MLB "will test
female-targeted" licensed products from Gear, Legends and
Antigua this postseason, followed by a larger spring push
and a Mother's Day promo with JCPenney, while the NHL "is
piecing together" a holiday gift guide promo in one Canadian
and seven U.S. markets (BRANDWEEK, 9/15).
DEALS: Visa USA and USA Hockey officially announced a
partnership for the '98 Olympics that offers Visa category
exclusivity and establishes Visa as the "Preferred Card" of
the U.S. Olympic Ice Hockey team through the 2002 Olympics
in Salt Lake City (Visa). (SEE THE DAILY, 9/3/97, FOR MORE).
NFL: NBC "has only one minute" of fourth-quarter ad
time left for Super Bowl XXXII, according to USA TODAY's
Dottie Enrico. Enrico also notes that pre-game ad time
"just before kick-off" is going for the "premium price" of
$600,000 to $700,000 per 30-second spot (USA TODAY, 9/17).
GENERAL: ProServ has relocated its offices from VA to
DC. It is now located at 1620 L St. NW (WASHINGTON BUSINESS
JOURNAL, 9/15 issue)....Sports Illustrated has made its
first foray into trading cards, choosing Fleer for its '97
SI World Series Fever baseball cards (Fleer).
After "more than two decades" at Mile High Stadium, the
city of Denver has "snuffed out" a sign featuring the
Marlboro Man, according to Alan Snel of the DENVER POST.
The city had received $265,000 a year for the Marlboro ad
space, but it was removed because of Denver Mayor Wellington
Webb's "opposition to tobacco." Snel reports that the city
is now selling space in the stadium to the Broncos, who have
bought five panels for $57,500 annually, and are free to
market the space for future ad revenue (DENVER POST, 9/17).
Miller Brewing Co. has signed a three-year deal to
become the official sponsor and exclusive beer sponsor of
the Colonial Downs Racetrack in New Kent, VA. Miller will
receive TV advertising within the facility and at VA OTB
sites as well as receive in-stadium signage (THE DAILY).
As recently as four months ago, Nike was giving
"serious thought" to developing its own line of tennis
racquets, according to Dick Squires of TENNIS WEEK. But
contrary to rumors that had it acquiring Wilson or Prince in
entering the racquet business, Squires writes Nike's plan
was to "research and develop their own unique frames."
However, those plans were "put on hold" after the success of
Tiger Woods, and Nike's tennis interest was put to the side
"for at least two years." But Nike's recent hiring of
former Prince and Head racquet marketeer Ian Arthur has
"once again" fueled rumors that Nike may be getting into the
tennis business (TENNIS WEEK, 9/18 issue).
DON'T LEAVE HOME WITHOUT IT: Nike has begun issuing
wallet-sized Code of Conduct cards in the native languages
of its contract factory workers and managers in Asia. Over
100,000 Nike workers will receive cards featuring health and
safety tips in 11 languages. Nike says the cards "represent
one of the first key initiatives [it] has implemented in
response to recommendations" by former UN Ambassador Andrew
Young in his GoodWorks report from earlier this year (Nike).
AIR REECE: Nike will begin distribution of Gabrielle
Reece's new shoe, the Air Zoom GRII, beginning October 1.
Suggested retail price is $115 (Nike).
After a 13-year partnership, Oldsmobile announced "it
will pull away" from its title sponsorship of Disney's
annual PGA Tour event in Orlando beginning in '98, according
to Jeff Babineau of the ORLANDO SENTINEL. Oldsmobile's
departure from the Walt Disney World/Oldsmobile Classic ends
one of the PGA Tour's "longest running marriages" between a
tournament and sponsor. Only four PGA events feature
mergers that have lasted longer. Babineau reports that
Oldsmobile "is looking to focus more of its corporate
efforts on amateurs and gross-roots golf than on the
professional game." Oldsmobile also announced it will move
the finals of its "popular" Oldsmobile Scramble to Las Vegas
beginning in '98 (ORLANDO SENTINEL, 9/17).
ISI announced that Seahawks QB Warren Moon has signed
several new marketing deals with Seattle-area businesses.
Moon has inked a deal with Seattle's Olympic Lincoln Mercury
dealership and will serve as the official spokesperson for
Olympic Lincoln Mercury, appearing in its TV, radio, and
print ads. Moon has also partnered with WKJR radio and will
be featured in on-air appearances. The deal with WKJR,
which is sponsored by Air Touch Cellular, calls for two
weekly morning drive-time discussions, and a daily weekday
report called "60 Seconds with Warren Moon" (ISI).
HEALTHY CHOICE: Hakeem Olajuwon has signed a deal to
become an official spokesperson for AmeriHealth as the
company launches its new Houston operation (ISI).